Wairarapa videos can be used for your own promotional purposes as you promote Wairarapa through your channels. Please be sure to credit the videographer, all credits are included in the video file names.

Wairarapa Videos

This copy captures the region and speaks to our four brand pillars.

Wairarapa is a region full of character, where country warmth meets world-class food and wine. A place of big skies and warm, intimate experiences. Wildly different experiences are close together here. Reconnect in a cosy retreat or go a little bit wild in our wide-open spaces. Explore our pristine night skies in our Dark Sky Reserve. All at the heart of the Classic New Zealand Wine Trail.

Our four brand pillars:

Village charm

Our historic towns are fun to explore and full of hidden gems – from vintage boutiques and cellar doors to craft markets and pretty parks. Close together but utterly unique, they're bursting with character and small enough to get around on foot or by bike.

Wild contrasts

Shake off the city and refresh your senses. Wairarapa's a bit wild, from its rugged coastline to the bush-clad Tararua Range Experience our four seasons through outdoor adventures that can be epic or bite-sized.

Always exploring

This region's always been a magnet for explorers, from early Māori and Pākehā to today's adventurers and artists swapping city life for wider horizons. This is a place to forge new paths and follow your dreams.

Passionate producers

Wairarapa is full of gourmet delights and fanatical foodies. Our hands-on growers, makers, and bakers are masters of their craft. Whether they're family farmers or gutsy newcomers putting twists on tradition, the watchword's quality - not quantity.

Wairarapa is an official Dark Sky Reserve. This means our region is one of the best places in the world to view the never-ending star filled skies. Wairarapa's proximity to Wellington is an exceptional point of difference for star lovers – our new Reserve is not off the beaten track and arguably, is the most accessible of the 21 protected Dark Sky Reserves in the world. Our tourism businesses are already looking skyward. Star Safari, Under the Stars, Stonehenge Aotearoa, and others will help you experience our skies, with fascinating guided tours.

Overview
Wairarapa is a region full of character, where country warmth meets world-class food and wine.  A place of big skies and warm, intimate experiences. Wildly different experiences are close together here. Reconnect in a cosy retreat or go a little bit wild in our wide-open spaces.  Explore our pristine night skies in our Dark Sky Reserve.  All at the heart of the Classic
New Zealand Wine Trail.

Short explanatory
Wairarapa has received official Dark Sky Reserve Status. This means our region is one of the
best places in the world to view the never-ending star filled skies.

Mid length
Wairarapa has received official Dark Sky Reserve Status. This means our region is one of the
best places in the world to view the never-ending star filled skies. Wairarapa’s proximity to Wellington is an exceptional point of difference for star lovers – our new Reserve is not off the beaten track and arguably, is the most accessible of the 21 protected Dark Sky Reserves in the world. Our tourism businesses are already looking skyward.  Star Safari, Under the Stars
and Stonehenge Aotearoa, and others will help you experience our skies, with fascinating guided tours.

Mid length with location
Wairarapa is the only internationally recognised Dark Sky Reserve in the North Island and is the most accessible of the 21 protected Dark Sky Reserves in the world. Only an hour’s drive from the capital city, Wellington and the city's international airport, our
Reserve lies at the heart of the Classic New Zealand Wine Trail (State Highway 2), an
exceptional food and wine trail. Stay in the region and visit the stars, after a day exploring
our villages and vineyards.

This self-drive touring route along State Highway 2 is vital in delivering visitors to the region,  and it's a route you can help promote in your own marketing.

Classic New Zealand Wine Trail Official Website

Short: 

The Classic New Zealand Wine Trail – unforgettable wine and food experiences.

Wairarapa is at heart of the Classic New Zealand Wine Trail – where you'll discover unforgettable wine and food experiences.

Medium:

The Classic New Zealand Wine Trail serves up unforgettable wine and food experiences along the signposted 380km (240 miles) route. Encompassing Hawke's Bay, Tararua, Wairarapa, Wellington and Marlborough, the drive links three of New Zealand's leading wine regions that account for more than 80% of the country's wine production.

Long:

Memorable tasting experiences bring the Classic New Zealand Wine Trail to life and travellers are taken off the beaten track. Visit Hawke's Bay for fabulous reds, Art Deco architecture and wildlife tours; explore the vineyards and historic towns of the Wairarapa region; shop, dine and be entertained in Wellington; catch the ferry to Marlborough where you can fish, kayak the waterways of the Marlborough Sounds and find your way to over 35 cellar doors.

Rural towns, beautiful forest parks, and buzzing nightlife, combined with the farmers' markets, restaurants and cafes, and artisan food producers you'll encounter along the way, the Classic New Zealand Wine Trail offers a unique and tasteful way to travel New Zealand.

Visitors find this guide and map very useful, with its compact map and details of all the cellar doors and other attractions too.

2024 Wairarapa Visitor Guide