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Destination Wairarapa

Food in the Wairarapa

Destination Wairarapa is the Regional Tourism Organisation (RTO) for the Wairarapa. Our role is to attract more visitors, who stay longer and spend more, and grow Wairarapa's tourism revenue to $212m by 2025, while shallowing the low to high season trough.

We're also here to help local tourism operators improve and grow. If you're looking to start or expand a business in the Wairarapa, we'd love you to contact us. Our team has a wealth of experience in product development, marketing, social media and PR.

Become a member of Destination Wairarapa here.

Involved in events? We've created a free event resource for the region - the Wairarapa Event Hub for event organisers, suppliers and service providers. In it, you will find resources, information and contacts to support your event planning, management and governance.

Destination Wairarapa could not do the work we do without the financial support of the three district councils in Masterton, Carterton and South Wairarapa. We are also grateful for the funding we get through the Trust House Foundation and of course the hundreds of Wairarapa tourism businesses who are members of our incorporated society.

More about our organisation:

Destination Management Plan

See the 2022 Destination Wairarapa Marketing Update

See the 2021 Colmar Brunton Research

Destination Wairarapa Audited Accounts 2022

Wairarapa Regional Economic Development Strategy

Destination Wairarapa Constitution

Contact Destination Wairarapa:

Destination Wairarapa
PO Box 674
Corner of Bruce and Dixon St ( next to Aratoi)
Masterton 5840
New Zealand

Anna Nielson

General Manager
+64 27 277 33 88

Barbara Hyde